Production of under-utilized fruit RTS (Ready to Serve Drink) and commercialization
Underutilized fruits can be utilized for preparation of various value added products including Ready to Serve (RTS) drinks. Under-utilized fruit species are rich in various nutritious and bioactive components; high fiber content antioxidant properties and other pharmaceutical & nutraceutical properties which could be utilized to minimize the health risk of the people. However,
Three underutilized fruit varieties including Ceylon olive Elocarpus serratus (Veralu), Mango Mangifera indica L. (Amba), Sour Soup Anona Muricata (Katuannoda) were selected for production of RTS. The production methodologies were optimized and pilot scale manufacturing was carried out at the factory in Gannoruwa at the Food Research Unit, Department of Agriulture. The underutilized fruit RTS are marketed under the brand name "Sun Mack" through 14 “Healthy Food” outlets of the national Food Promotion Board, mainly targeting the urban areas in the Western Province.
Branding and Marketing